After 12 years in business, we decided that, hey, maybe this gig was a good idea after all. Despite having served us incredibly well, we made the long trek to Trampoline Design (maybe 200 yards if you include the flight of stairs) to begin the process of getting a new logo. These guys drink our beer, order our specials and know things like whether it should be blue or black or gold.
Personally, we think it should taste good, the beer, not the logo, but hey, what do we know, maybe logos can be tasty…fast forward a few months and lo, our new mark proved very tasty indeed to the folks at the Albany Ad Club where it one the Identity category of the 2088 Nori’s.
Our old logo, beloved and bearing our faces, will now be available on “Limited Edition Merchandise” (read: yet-to-be-sold) available at our restaurant. The new mark, while I am still a bit mystified that they took our faces off, has a modern spin and makes it clear that we like beer.
From here on out, DB marks the spot for good beer.